This laundry isn't going to wash itself.
Obviously understand (or play much) he doesn't if he thinks laundry washes itself in Sims 3, or any of the games!
I think he chose his words poorly. He doesn't think they should stop coming out with Sims games (or says he doesn't), but the title of the article and its introduction make it sound like he does. I think he's got a point. It would be nice to spread things out a little. No sooner do we learn what we need to know from one expansion pack than another is right on its heels. As with other aspects of marketing and design, I don't think we as hardcore simmers are the target. There's a whole world of people out there who probably have just the base game and one or two EPs. They play casually and may buy the game, play awhile and never play again, but there are more potential buyers out there to attract and EA wants them. Keeping up a constant flow of new material, expansion packs, stuff packs and now new towns assures that they're grabbing as much attention as possible.
My impression is that he needed something to write about, so he picked this.
Also, he's talking about sequels. Sims 2 and Sims 3 are sequels to Sims 1. Pets, World Adventures, etc. aren't sequels. He says at the beginning of the article that it's better to leave customers wanting more, but then complains when EA does exactly that. They made a base game but didn't include everything they could have. They trickle it out to us, and every time we get just as excited for something new. Can you imagine playing for the first time if ALL the EPs had been included with the base game? I already bought the game, played it and put it aside for a year because it was so complex I didn't enjoy it. Now add vacations, pets, professions, celebrities and all that. Insane.
He also says sequels improve upon previous versions. It's safe to say Sims 2 and 3 have done just that.
It sounds an awful lot like he's complaining about something
good when it comes to the Sims. Maybe his editor thought the article too short and told him to put something more at the end.