This marketing strategy makes sense indeed. I hadn't seen it like that, but then I'm not very good at selling things either. I'm rather happy that this edition is priced as the standard one, and hope I'll be able to find it in my country. And this would be good news for Leto too, since we're kind of neighbors :-)
September, wow! They have changed their usual schedule, it seems. But this explains why the next SP is released next month, so soon after Generations.