It's poor business decisions like this that have put Sony in the position they're in today in the console market: a very distant last place...with the gap growing every day. They have misjudged the market on literally every level possible, and now it looks like EA is starting to follow suit.
I have a good connection and internet speed, so that is not my issue. My issue is the functionality of the store and EA's level of customer support. I absolutely will not buy games from them without a physical disc. Not after the fiasco that was the retail release of Barnacle Bay.
I understood that as we can download the game from EADM onto 4 different computers. But to get around that, you just disallow the computer that you removed the game from. I could be wrong but if I am, I've only got one reinstall left. It seems very bad for there to be a limit on how many times you can download a fresh copy of the game you paid for.
Especially when EA recommends a fresh install with every patch.