I prefer to get the spit as soon as I can and then make the large jerky. That I can take around with me and it never spoils!
Ditto with the field rations! I usually start off selling off every single piece of non-essential stuff they have in their room(s). The doo dads can always be replaced later if you feel you have to. Then, I'm with Metro. I buy the best bed in the single beds. Again, a double can come later but that good night's sleep is crucial. Then off to the village to buy food, and I don't buy just pigeon. Yes, it's cheap, but better food lasts longer before they have to eat again. One piece of bear and a veggie or two and that stew is going to be good for about three days. Oh, I also buy a larder right away so the food WILL stay good. The same holds true for drinks. If your hero is a drunkard, (and mine pretty much all are), put casks of hippocras around and one drink a day will hold them just fine. Twelve days of no brewing!
I've done something to make life in general better for the masses. I put a tent, a spit type fireplace, and a cask in the merchant's yard. Eventually I add a few other goodies like the oven, a potty and a wash basin, and even a table and a couple of chairs. Not needed but makes me feel good. Now if they are on that end of town and need to eat, sleep or get a drink, they can. (Of course, I've had to build up my merchant's resources first which is really easy to do.)
Later on I put spare beds in pretty much every place a hero would need one so no one is ever dropping down from exhaustion or starvation.
By the end of the first quest my hero du jour is set up and there is the beginning of comfort for others. By the second it's getting even cushier for the general populace and it's making it easier for me with no cheating needed. At this point, (I have 4 quests I can play with the points I have), I've changed the practice field into a tournament field complete with tents and everything a knight would need or want for comfort, and no one ever has to be hungry, thirsty or tired and all my buildings are decorated nicely for that nicely decorated buff.
Oh, I also share the wealth. Some heros can make simoles easier/faster than others, so they will often go to the shoppe, buy food or equipment and share with their less fortunate brethren. I also make a point of always collecting a few wildflowers, just in case, and will catch a few fish or do a bit of extra hunting. Share, share, that's fair. lol