Well, here is my first impression of this game:
I enjoyed it for the first Ambition. I took my time, enjoyed the quests, creating all my heroes and leveling 7 of them up to above 7. I think all my quests but one were completed in Platinum as was my whole Ambition. Got some nice things unlocked at the end. I saved my game and chose a new Ambition.
I never saw an option to use one of my developed heroes as my new monarch. It must be well hidden or at the least not very apparent. I chose a new thrown room (the wizard one) and decided to change the thrown. I don't see that particular thrown in the buy catalog, so I would assume if I sell it to use another one I will loose it altogether. I had annexed a couple of territories and I see I lost those territories and have to start at zero level there too. Of the 6 quests offered to choose from, only 2 had not been done. Yes, I know, I can play the same quest with a different hero, but the variations are not going to be great. I am seeing the same NPC's from the first Ambition, but yet, I can't use my same characters.
So, for me, it was a fun game the first time around, but with no creativity in building, no custom content (not even much variation in CAS for different patterns), limited camera view, no relationships to speak of (married couples or children), repeats of quests, loosing skills and foreign relations, I am done until EA decides to open it up to more variety. I am really disappointed in the way it is structured. I don't think the Achievements needed to be separated into completely new games. The unlocking concept is fine, but I see no need to cap levels at 10 and have to start with an empty territory. It would have been more fun if they would have made it so you unlocked a new kingdom and could only take one of your heroes to that new place with different scenery and different quests. Can't imagine how boring it would be to still be looking at that same territory as you play through 12 Achievements.
We are all different and enjoy different play styles. This one just doesn't resonate for me at the current way it is structured. Just my 2 cents worth on first impressions. Thanks EA for something different. It was fun for the first time through.