I think the main things to remember is how user friendly is your blog? Can people get where they want to be quickly or is it a hassle! That's why the index/chapter links are so important! Also, don't get all fancy shmancy with weird fonts and backgrounds! Remember that some of the people who might be reading it could be visually challenged, so your powder-blue background with the purple italics just might look pretty to you, but to your potential reader, its a nightmare of squinting! I'm guilty of that, my wordpress (which I hardly use) is pretty standard white and black, but I have a picture of my Gen 3 heir from my Sims 3 legacy on the side and the writing over her face is white (it was the only colour that didn't look hideous across her gorgeous face). Also, I seldom use the darned thing so I don't really worry lol
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