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Leto, that was...A disturbing image...
It sounds more like people who do care about their car. I mean, a lot of people talk to their car after a while, from 'Whew, we made it over the hill', to 'Don't you break down on me'. It could be similar to that sort of a thing. Also people sometimes grow fond of their cars due to the memories they hold. They could be where your first kiss was, your first accident, your first breakup...All that good stuff.