Magz
I had to state that I got a good laugh at it also, especially due to my thesis topic (working on my Master in Psychology). Thesis: The Perception of Deception. my theory is that an individual's level of education is(not) a factor in how they perceive deceptive research.
Surprisingly, what I am finding is that it is the opposite. Many who have college degrees, especially those who are still in college are much less trusting in research, they have negative attitudes toward reseach projects.
Back on topic, I find this interesting, I have an author and I think I will get some incense for her to burn while writing.
