You are right - it seems that you begin each Ambition with a new kingdom, which is a replica of the last kingdom except that you have moved over/made/chosen a new monarch.
When starting the second Ambition (I picked the "domination" one), I noticed that you didn't really
have to re-do the first quest all over again. I did - stupidly. LOL But I noticed that when I moused over it, it gave me the tooltip that it would "disappear in two quests" (or something like that). In other words, that one would only stay around so long, and you didn't really have to start with it.
Characters don't gain XP or
anything else in free play. They'll gain money and possessions, such as whichever fish they've caught or money they've earned from their job, etc. But if you decide to play another character in free play, you lose all that by quitting that quest. Weird? Yes. Good for story-telling only? Sure.
It was not what I was expecting nor wanting. I wanted to take my first king further - expanding into new territories, gaining more resources, etc. I found out that just wasn't going to happen. Bummer.
However - it's not
all dark and dreary.
The benefits are:
- You get to test new traits in a monarch (and all the other heroes) and see where they'll get you
- You get to choose a new "feel" or style for your castle and all other work places
- You get to test a new order of building placement relative to your Ambition
- It forces you out of the mold and into variety!
There are 12 Ambitions (I think... 12 or 13). That gives a
lot of great gameplay to make sure each type of hero reaches a level 10 in their career so you can get their award for doing so. There are tons of other awards to concentrate on winning, too. It will probably take a few times through the game, with different personalities and Ambitions and choices along the way to do that. There may be more to the strategy part of this game than we think.
And - here's the neat part - I noticed in the game files that there is a folder for "Installed Worlds". It's empty now - but if it's there, that means there will be new "worlds" or Kingdoms coming in future EP's. I think that's something pretty positive to look forward to.
In the meantime, we can perfect our strategies.