I posted this in another thread, but figured a lot of people might miss it so I should create a new thread for it.
For years EA has been offering an email coupon for their customer's birthdays.
Here is where you need to register to get signed up for it.In the past I've gotten $15 off any of their current releases on my birthday. It's not good for a pre-order, and you have to pay for shipping, but the end result is always going to be cheaper than buying it at your local store. When you sign up they also occasionally send you other coupons for a % off certain products. I haven't found these to be useful since I only like Sims these days, but if you're into other types of games then you might like that too.
Anyway, hopefully that helps save you some money!
Aria